What is CleverTap?

CleverTap is a customer engagement and retention platform that combines behavioural analytics, segmentation, push notifications, in-app messaging, and email automation. Mobile-first and omnichannel brands use it to run lifecycle campaigns based on real-time user event data. The platform provides cohort analysis, funnel visualisation, and A/B testing for campaign variants.

How it works

CleverTap is planned for the Laioutr App Store. The integration addresses the connection between CleverTap's audience segments and Laioutr's Content Management and Personalization layers, allowing campaign-targeted content variants to be served through the frontend without separate rendering infrastructure. Segment data from CleverTap informs which component variants are rendered per user session.

CleverTap with Laioutr

Once available, CleverTap segments feed directly into the Composable Digital Experience Platform's personalisation logic. Teams operating campaigns in CleverTap can extend their targeting into the frontend experience layer, so in-session content, banners, and product placements reflect the same audience definitions used in push and email campaigns.

Related

Explore Content Management · Personalization · Laioutr App Store.