What is Curata?

Curata is a content marketing platform in the CRM, marketing, and email category. It focuses on content curation and content intelligence, helping marketing teams discover, organize, and publish third-party content alongside original pieces to maintain a consistent editorial cadence across channels.

How it works

Curata uses machine learning to surface relevant industry content from across the web, which editors then review, annotate, and schedule for distribution. It tracks which curated and original content drives engagement, feeding that data back into editorial decisions. The platform integrates with CMS tools and marketing automation systems for distribution.

Curata with Laioutr

Curata is planned for the Laioutr App Store. Once available, it will connect curated content pipelines to Laioutr's Composable Digital Experience Platform, enabling marketing teams to publish curated articles and insights directly to Laioutr-managed frontend pages. Teams running Content Management and Personalization in Laioutr can use Curata's engagement signals to surface the most relevant curated pieces to specific audience segments.

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