What is Empathy.co?

Empathy.co is a privacy-first product search and discovery platform in the search and recommendations category. It is built for enterprise retailers and consumer brands that need transparent, auditable search experiences, providing behavioral analytics and search relevance tooling without storing personally identifiable user data.

How it works

Empathy.co processes search queries and click events in a privacy-preserving analytics layer that aggregates signals without individual user profiling. Its Playboard interface gives merchandisers and search teams control over result ranking, query understanding, synonyms, and A/B testing of search experiences. The search API delivers results with explainable ranking signals, which makes relevance tuning accessible to non-technical team members.

Empathy.co with Laioutr

Empathy.co is planned for the Laioutr App Store. Once available, it will power search result pages and product discovery components built within Laioutr's Agentic Frontend Management Platform, with privacy-preserving behavioral signals feeding relevance without individual data collection. Teams leveraging the B2C Growth Kit and Personalization on Laioutr can connect Empathy.co's transparent search layer to the frontend, meeting both user experience and data protection requirements in a single integration.

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