What is Fibr?

Fibr is a landing page personalisation and A/B testing platform that generates page variants programmatically based on audience rules, campaign parameters, and ad traffic sources. It is designed for performance marketers who need to match landing page content to the specific claim made in a paid ad without creating and maintaining dozens of static page copies.

How it works

Fibr is planned for the Laioutr App Store as an integration connecting its variant generation to the A/B Testing and Personalization capabilities. On the Agentic Frontend Management Platform, Fibr's variant logic runs at the component level rather than replacing entire pages, preserving Core Web Vitals scores during experiments. Once available, teams can deploy Fibr-driven variants without separate page duplication in the CMS.

Fibr with Laioutr

The Personalization capability provides the segment data that Fibr uses to determine which variant a visitor receives. Together, the Agentic Frontend Management Platform and Fibr create a loop where audience intelligence from the platform informs variant selection, and performance data from the variants feeds back into future personalisation rules, all without separate tooling for each step.

Related

Explore A/B Testing · Laioutr App Store.