When your Magento 2 shop's Luma theme sits at a 5-second mobile LCP, the frontend question is on…
Google Analytics 4
What is Google Analytics 4?
Google Analytics 4 is a web and app analytics platform, categorised as analytics-tracking, that collects event-based behavioural data across sessions and devices.
How it works
It uses a client-side tag or server-side event stream to capture user interactions, processes them into session and conversion reports, and integrates with Google's advertising and optimisation products.
Google Analytics 4 with Laioutr
Google Analytics 4 is coming soon to the Laioutr App Store. Once available, it will connect to the Agentic Frontend Management Platform to surface event and conversion data alongside frontend performance signals. Teams tracking Performance and Core Web Vitals alongside behavioural data will be able to combine both data streams within a single dashboard context.
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