What is HockeyStack?

HockeyStack is a revenue attribution and marketing analytics platform that connects marketing touchpoints to pipeline and revenue outcomes without requiring a third-party data warehouse. It ingests data from ad platforms, CRM, and product analytics to build multi-touch attribution models and revenue dashboards that marketing and revenue teams use to evaluate channel performance.

How it works

HockeyStack is planned for the Laioutr App Store as an integration connecting its attribution data to the analytics layer of the Agentic Frontend Management Platform. Page-level performance data and visitor journey events from Laioutr feed HockeyStack's attribution model, linking frontend performance metrics to downstream revenue outcomes. Once available, marketing teams can correlate Performance and Core Web Vitals improvements with measurable pipeline impact without building a custom data pipeline.

HockeyStack with Laioutr

The Agentic Frontend Management Platform generates the structured visit and engagement events that HockeyStack requires for its journey modelling. Performance and Core Web Vitals data from Laioutr adds the technical performance dimension to the attribution model, enabling teams to quantify the revenue impact of page speed improvements and component-level optimisation work.

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