What is InAppStory?

InAppStory is a mobile and web SDK that enables product teams to embed story-format content, interactive cards, and onboarding flows within native apps and web products. Its editor allows non-technical teams to create and update story content without app releases. The format is used for product announcements, promotional campaigns, and user onboarding sequences.

How it works

InAppStory is planned for the Laioutr App Store. Once available, teams using Laioutr's Personalization capabilities can combine story-format surfaces managed through InAppStory with the broader content and layout composition available through the Agentic Frontend Management Platform. This creates a path for delivering contextually targeted stories alongside other personalised content blocks without managing them in separate systems.

InAppStory with Laioutr

Consumer-facing digital product teams that rely on in-app engagement formats to drive activation and repeat usage are the primary audience. The B2C Growth Kit provides the growth-oriented context in which InAppStory-powered story surfaces become part of a full conversion and retention flow rather than a standalone engagement layer. Teams that already use story formats will find value in being able to manage them alongside other frontend content within a single composable architecture.

Related

Explore Agentic Frontend Management Platform · Personalization · Laioutr App Store.