What is InterRed?

InterRed is a content management and editorial system developed primarily for publishing houses, media organisations, and corporate publishers managing multi-channel content production. It supports print and digital workflows within a single editorial environment, covering article planning, versioning, and distribution across multiple output channels. Larger publishing teams use it to coordinate editorial calendars and manage structured content at volume.

How it works

InterRed is planned for the Laioutr App Store. Once available, editorial content produced within InterRed's workflows can be connected to the Content Management layer of the Composable Digital Experience Platform, allowing media organisations to publish structured content to Laioutr-managed digital frontends without duplicating the editorial process. The integration targets organisations that maintain a dedicated editorial backend but need a composable delivery layer for their digital properties.

InterRed with Laioutr

Publishing and media organisations running parallel print and digital production workflows are the primary audience. The ability to pipe structured editorial content from InterRed into a composable frontend removes the need for manual re-entry or export-import cycles between systems. Teams that manage high-frequency content updates across multiple digital channels benefit from a direct connection between the editorial source and the Content Management delivery layer.

Related

Explore Composable Digital Experience Platform · Laioutr App Store.