What is Klaviyo?

Klaviyo is an email and SMS marketing automation platform in the CRM and marketing email category. It is built around customer behavioral data from e-commerce storefronts and designed for data-driven lifecycle campaigns.

How it works

Klaviyo ingests order, browse, and profile events via API or native integrations. Flows trigger on behavioral events such as cart abandonment or post-purchase. A segmentation engine groups contacts based on real-time profile data for targeted sends.

Klaviyo with Laioutr

Klaviyo is planned for the Laioutr App Store. Once available, it will connect interaction data from the Composable Digital Experience Platform to email and SMS campaigns, closing the loop between frontend behavior and off-page marketing. Teams can use Content Management in Laioutr to align landing page content with active Klaviyo flows, reinforcing Personalization across channels.

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