What is Matomo (InnoCraft)?

Matomo, developed by InnoCraft, is an open-source web analytics platform offering a self-hosted alternative to cloud-based analytics services. It provides page view tracking, visitor segmentation, goal conversion tracking, and heatmaps, with all data stored on infrastructure controlled by the operating organisation. European organisations use Matomo to meet GDPR requirements for data residency without routing visitor data through third-party servers.

How it works

Matomo is planned for the Laioutr App Store. Once available, analytics data collected by Matomo from Laioutr-managed frontends can be used within the Agentic Frontend Management Platform to inform content and experience decisions based on first-party, EU-resident behavioral data. Teams monitoring Performance and Core Web Vitals alongside Matomo's visitor analytics can correlate technical performance changes with shifts in goal conversion rates, all within a data-sovereign analytics environment.

Matomo (InnoCraft) with Laioutr

Organisations operating under GDPR that require all analytics data to remain on EU-controlled infrastructure are the primary audience. Matomo's self-hosted model means the analytics integration does not introduce a third-party data processor for visitor tracking data. Teams using Performance and Core Web Vitals monitoring alongside Matomo can maintain a complete analytics picture from infrastructure performance to visitor behavior without any data leaving their own hosting environment.

Related

Explore Agentic Frontend Management Platform · Laioutr App Store.