What is Nosto?

Nosto is an ecommerce personalisation and product discovery platform categorised under search and recommendations. It provides personalised product recommendations, dynamic content personalisation, behavioural segmentation, and on-site search for online retailers. The platform uses machine learning trained on purchase and browsing behaviour to surface relevant products and content per visitor.

How it works

Nosto works through a JavaScript library that tracks visitor behaviour including page views, product views, add-to-cart events, and purchases. This event stream feeds the Nosto recommendation engine, which generates placement-specific product rankings. Recommendation slots are configured in the Nosto interface and rendered via script injection or a headless API for use in custom frontend implementations.

Nosto with Laioutr

Nosto is planned for the Laioutr App Store. On the Agentic Frontend Management Platform, accessing Nosto recommendation outputs through the headless API rather than script injection avoids the performance implications of synchronous third-party scripts on Core Web Vitals. Once available, teams working with the B2C Growth Kit can place Nosto recommendation modules as composable components in Laioutr-managed layouts, with Personalization context from Laioutr used to further constrain and contextualise Nosto's ranking outputs per visitor session.

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