Obase
What is Obase?
Obase is a data and analytics platform used in retail and commerce operations to consolidate transactional and customer data into actionable reports. It focuses on operational visibility for multi-market retailers who need to track performance across geographies, channels, and brands. Teams managing Multi-Brand and Multi-Market setups use it to surface per-market KPIs without bespoke data engineering.
How it works
Obase connects to commerce backends and aggregates data into a reporting layer, providing dashboards and scheduled exports. The Composable Digital Experience Platform can consume Obase analytics outputs to drive data-informed merchandising decisions within frontend components, such as surfacing trending products in a given market or adjusting content priority based on real-time performance data.
Obase with Laioutr
Obase is planned for the Laioutr App Store. Once available, teams using the B2B Growth Kit will be able to pipe Obase market performance data into the platform and use it to influence component-level content decisions without additional data integration work.
Related
Explore Composable Digital Experience Platform · Multi-Brand and Multi-Market.