What is RetailMediaTools?

RetailMediaTools is a retail media management platform categorised under CRM, marketing, and email tools. It provides tooling for retailers to manage sponsored product placements, banner advertising, and brand campaign monetisation on their own digital properties, enabling an owned media revenue layer on top of existing commerce infrastructure.

How it works

RetailMediaTools works through an ad serving and campaign management layer that integrates with the retailer's product catalogue and category pages. Advertisers set budgets and targeting parameters, and the platform serves compliant ad placements within the retailer's page layout. Reporting covers impressions, clicks, and attributed sales at the advertiser and campaign level.

RetailMediaTools with Laioutr

RetailMediaTools is planned for the Laioutr App Store. Within the Composable Digital Experience Platform, retail media placements need to coexist with editorial Content Management without degrading page performance or Personalization logic. Once available, teams can manage ad slot configurations through Laioutr's composable layout layer and use Personalization signals to contextualise which sponsored placements are surfaced per visitor session.

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