What is Segmentify?

Segmentify is a personalisation and recommendation engine designed for e-commerce. It analyses visitor behaviour in real time, segments users by intent signals, and serves product recommendations, search results, and content blocks tailored to each session. The engine covers the full funnel from entry page to checkout, adjusting recommendations based on cart state, browsing history, and aggregated cohort patterns without requiring manual rule creation for each segment.

How it works

Segmentify collects behavioural events through a JavaScript tracker and feeds them into a machine-learning model that updates segment assignments continuously. Recommendation widgets are delivered via a lightweight API that frontend developers call from any component layer. Merchandising teams can override recommendations with manual boosts or exclusions through a campaign editor, which lets business logic sit alongside algorithmic output without requiring code deploys.

Segmentify with Laioutr

Segmentify is planned for the Laioutr App Store. Once available, it will extend the Personalization capabilities of the Agentic Frontend Management Platform with a dedicated recommendation layer that responds to live session data. Merchants operating within the B2C Growth Kit can connect Segmentify to drive upsell and cross-sell logic across category, search, and cart pages from a single configuration interface.

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