What is Sellforte?

Sellforte is a marketing mix modelling and budget optimisation platform. It uses statistical modelling to attribute revenue across paid, earned, and owned channels, producing channel-level ROI estimates that are not dependent on cookie-based tracking. Marketing teams use the output to allocate budgets across media channels based on incremental contribution rather than last-click attribution, which becomes particularly relevant as third-party tracking constraints tighten.

How it works

Sellforte ingests historical revenue, spend, and operational data through integrations with ad platforms, CRMs, and commerce systems. Its modelling pipeline fits channel response curves to the data and produces scenario simulations that show projected revenue outcomes at different budget allocations. Reports update on a defined cadence, giving planning teams a stable view of channel effectiveness alongside weekly campaign fluctuations.

Sellforte with Laioutr

Sellforte is planned for the Laioutr App Store. Once available, it will complement the Performance and Core Web Vitals tooling in the Agentic Frontend Management Platform by adding a media-efficiency layer above the technical performance stack. Teams that already optimise load time and Core Web Vitals scores can use Sellforte's budget modelling to align media spend with the storefront performance investments already in place.

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