What is Singular?

Singular is a marketing analytics platform that unifies attribution, cost aggregation, and creative performance data into a single reporting layer. It pulls spend data from over 2,000 ad networks and attribution signals from mobile and web SDK integrations, then joins them to produce campaign ROI views without requiring separate data warehouse work. Teams use it to compare channel efficiency and creative performance across paid acquisition campaigns in one place.

How it works

Singular operates a centralised ETL pipeline that normalises cost and attribution data from connected ad sources. Attribution models are configurable per campaign type, supporting last-touch, multi-touch, and data-driven approaches. The platform outputs reports through a dashboard interface and an API that feeds downstream BI tools. It also surfaces anomaly alerts when campaign spend or conversion rates move outside defined thresholds.

Singular with Laioutr

Singular is planned for the Laioutr App Store. Once available, it will complement the Performance and Core Web Vitals monitoring already available on the Agentic Frontend Management Platform by extending measurement from technical page metrics into paid media attribution. Teams can then correlate storefront performance improvements with acquisition efficiency changes in the same reporting period without switching tools.

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