What is Smartlook?

Smartlook is a qualitative analytics platform that records user sessions, generates heatmaps, and provides funnel analysis for web and mobile applications. It captures DOM changes and interaction events at the session level, allowing teams to replay specific user journeys without relying on aggregated metrics alone. Product and UX teams use session recordings to diagnose friction points that conversion rate data identifies but does not explain.

How it works

Smartlook deploys via a JavaScript snippet or native SDK, capturing interaction events with configurable sampling rates and privacy masking rules. Session recordings are stored and searchable by behaviour filters such as rage clicks, u-turns, or specific URL paths. Heatmaps aggregate click, scroll, and move data across sessions to show where attention concentrates on a given page layout. Funnel reports track drop-off rates across defined step sequences.

Smartlook with Laioutr

Smartlook is planned for the Laioutr App Store. Once available, it will complement the Performance and Core Web Vitals data surfaced by the Agentic Frontend Management Platform with qualitative session context. Teams can correlate technical performance scores with observed user behaviour to distinguish between performance-driven drop-off and navigation or copy issues that require a different remediation approach.

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