What is Smoxy?

Smoxy is a marketing communication platform categorised under CRM, marketing, and email tools. It provides campaign management, customer messaging, and engagement tracking capabilities aimed at helping digital teams coordinate outbound communication across channels. Its European focus aligns with DACH-market data handling and consent requirements.

How it works

Smoxy connects contact data, segmentation logic, and messaging templates to deliver campaigns across email and messaging channels. Teams configure triggers based on user actions or schedule-based rules, with reporting on delivery and engagement rates. The API layer allows contact and event data from other platform components to flow into Smoxy's campaign engine without manual data transfers.

Smoxy with Laioutr

Smoxy is planned for the Laioutr App Store. The integration targets teams using the Composable Digital Experience Platform who want to connect on-site Content Management actions, such as a content publication or a product launch, to outbound campaign triggers in Smoxy. Once available, Personalization data captured within Laioutr can feed Smoxy's segmentation model, enabling message relevance to track visitor behaviour on the composable frontend.

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