What is Storyteq?

Storyteq is a creative automation platform for producing personalised video, banner, and static creative assets at scale. It uses template-based rendering to generate variations of a master creative across languages, markets, formats, and audience segments without manual redesign work for each output. Brand and campaign teams use it to maintain visual consistency across high-volume creative production while reducing the turnaround time between campaign brief and final asset delivery.

How it works

Storyteq connects master creative templates built in design tools to data feeds containing variable content such as localised copy, product imagery, and audience-specific messaging. The rendering engine combines template with data to produce output files at defined specifications. Finished assets are stored in an organised library accessible to campaign managers and are ready for direct upload to ad platforms, CMS systems, or DAM repositories without further processing.

Storyteq with Laioutr

Storyteq is planned for the Laioutr App Store. Once available, it will extend the Content Management layer of the Composable Digital Experience Platform with automated creative production, allowing campaign assets to flow directly into composable page and product contexts. Teams operating Multi-Brand and Multi-Market structures benefit most, as Storyteq's template-driven output handles per-market and per-brand variation at a scale that manual production cannot sustain.

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