What is trbo?

trbo is an onsite personalisation and product recommendation platform that analyses visitor behaviour in real time and adapts content, banners, and product listings to individual user segments. It targets segments by device type, traffic source, and purchase history, adjusting the displayed experience without requiring a full page reload. The tool sits at the intersection of conversion optimisation and content targeting, making it relevant to any team operating a high-traffic storefront where generic layouts leave conversion potential unrealised.

How it works

trbo connects to a frontend via a JavaScript tag and a server-side API, feeding behavioural signals into its segmentation engine. Segment rules are configured in its dashboard and resolved at request time, returning content or product variants matched to the current visitor profile. On the Agentic Frontend Management Platform, these resolved variants integrate into the component rendering pipeline so that personalised content loads within the same performance envelope as static content, keeping Core Web Vitals intact. The Personalization capability in Laioutr handles the visual composition of those variants.

trbo with Laioutr

trbo is planned for the Laioutr App Store. Once available, it will connect to the Personalization layer and feed directly into B2C Growth Kit campaigns, allowing marketing teams to set segment rules in trbo while Laioutr renders the matched experience on the storefront. The integration is scoped to onsite use cases: banner swaps, product recommendation slots, and overlay triggers, without touching the checkout or payment layers.

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