When your Magento 2 shop's Luma theme sits at a 5-second mobile LCP, the frontend question is on…
TrustArc
What is TrustArc?
TrustArc is a consent and privacy management platform that helps organisations collect, store, and document user consent in line with GDPR, CCPA, and related regulations. It provides a centralised consent record that legal and compliance teams can audit at any time. Within a Composable Digital Experience Platform, consent state becomes a first-class data signal that can inform content decisions, personalisation rules, and feature gating across every channel.
How it works
TrustArc operates through a tag-based consent layer that intercepts third-party scripts until the user grants permission. Consent decisions are logged with a timestamp and jurisdiction context, enabling verifiable compliance records. The platform supports granular consent categories so teams can enforce cookie policies at the level of individual vendors rather than applying blanket accept-or-reject choices.
TrustArc with Laioutr
TrustArc is planned for the Laioutr App Store. Once available, it will connect to Laioutr's consent-signal pipeline so that editors working inside the WCAG Ready toolset can surface accessible consent banners without custom development. Consent state will flow directly into the frontend composition layer, keeping privacy enforcement consistent across every locale and content variant.