What is Uxify?

Uxify is a conversion rate optimisation and personalisation platform that enables teams to run A/B tests, multivariate experiments, and audience-targeted content variants through a visual interface without requiring code deployments for each test. It provides the experimentation infrastructure that product and marketing teams need to make controlled, measurable changes to frontend experiences. For teams working within the Agentic Frontend Management Platform, Uxify adds a structured testing layer that connects design decisions to conversion outcomes.

How it works

Uxify serves test variants through a runtime injection layer that applies changes to the rendered page after the base page has loaded, or through server-side assignment when integrated with the rendering pipeline. A/B Testing configurations define variant scope, traffic allocation, and success metrics, while the analysis module reports statistical significance and effect size per variant. Personalisation rules can layer on top of running experiments, enabling teams to serve both tested and targeted content from a single configuration.

Uxify with Laioutr

Uxify is planned for the Laioutr App Store. Once available, A/B Testing experiments defined in Uxify will be configurable against Laioutr component variants, enabling teams to test layout, copy, and Personalization combinations through the Agentic Frontend Management Platform without separate deployment cycles. Test results will feed back into the Laioutr composition layer so winning variants can be promoted to default configurations in a single workflow step.

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