What is Wingify?

Wingify is a conversion rate optimization and A/B testing company in the personalization, CRO, and testing category. Its main product, VWO, enables teams to run experiments and personalization campaigns on web properties.

How it works

VWO's visual editor overlays the live page to create test variants without code changes. Tests run via a JavaScript tag; a statistics engine calculates significance and reports winners. Feature flags support server-side experiments for more controlled delivery.

Wingify with Laioutr

Wingify is planned for the Laioutr App Store. Once available, it will bring A/B Testing capabilities directly into the Laioutr workflow, letting frontend teams run experiments on composable page variants. The Personalization layer in Laioutr can act on winning variants, and the Agentic Frontend Management Platform provides the component-level context Wingify needs for precise, isolated experiments.

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