What is Wizzy?

Wizzy is an e-commerce site search and personalisation platform that provides fast, relevance-ranked search results across product catalogues, with support for synonym management, merchandising rules, and AI-assisted ranking. It is designed to replace default platform search functionality with a dedicated search layer that can be tuned to business objectives rather than pure text-match relevance. For teams building on the Agentic Frontend Management Platform, Wizzy provides a configurable search and recommendation engine that responds to both query signals and Personalization context.

How it works

Wizzy indexes the product catalogue and applies a multi-signal ranking model that blends keyword relevance, popularity data, and manual merchandising boosts. Synonym dictionaries and zero-result fallback rules prevent dead ends when customer vocabulary does not match product data terminology. B2C Growth Kit campaigns can be coupled with Wizzy's promotion pinning feature to surface specific products at the top of relevant search result pages without overriding the base relevance model for all queries.

Wizzy with Laioutr

Wizzy is planned for the Laioutr App Store. Once available, Wizzy search and recommendation results will feed into Laioutr's Agentic Frontend Management Platform components, enabling teams to render search result pages and recommendation carousels from Wizzy data without a custom API integration for each storefront surface. Personalization rules defined in Laioutr will inform Wizzy's audience-level ranking adjustments, keeping the search experience consistent with the broader personalisation strategy across the B2C Growth Kit.

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