What is Zoovu?

Zoovu is a conversational product discovery and guided selling platform in the search and recommendation category. It guides shoppers to the right product through structured question flows and semantic matching.

How it works

Zoovu maps product attributes to customer needs via a semantic layer. Guided assistants ask targeted questions and return ranked results. The engine connects to catalog data through an API and refines rankings from interaction signals over time.

Zoovu with Laioutr

Zoovu is planned for the Laioutr App Store. Once available, it will extend the Personalization capabilities in Laioutr by embedding discovery flows into composable frontend components. Teams building with the B2C Growth Kit can add guided selling to any page zone served through the Agentic Frontend Management Platform.

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