5.0 ★ on OMR Reviews · Servers in the EU
JTL x Laioutr
Headless frontend for JTL: a modern storefront, JTL-Wawi stays
The Frontend Management Platform for JTL merchants: product data comes from JTL-Wawi via the JTL Platform API, the storefront is built in a visual page builder with 70+ e-commerce components and runs on global hosting. Processes in Wawi, WMS and marketplace integrations stay unchanged.
Partner network
Agencies building frontends with Laioutr
Our partners support e-commerce frontends built on Laioutr from concept to go-live.
5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
What does a headless frontend for JTL mean?
A headless frontend for JTL separates the storefront, everything shoppers see, from JTL-Wawi as the ERP with items, prices, stock and orders. The storefront connects via the JTL Platform API (GraphQL) and can be designed, extended and delivered independently of JTL-Shop templates.
1. JTL-Wawi remains the backend
Item master data, prices, stock, orders and shipping stay in JTL-Wawi. Established workflows in Wawi, WMS and marketplace integrations keep running unchanged.
2. The storefront is replaced
Instead of the NOVA template, child templates and Smarty, the storefront is built in Laioutr Studio: visual, component-based and with code access for developers.
3. Data flows through the JTL API
Laioutr reads product data through the JTL Cloud GraphQL API and caches it in Orchestr. No second item master, no CSV exports, no manual syncing.
Benefits
Why JTL merchants run their frontend headless with Laioutr
JTL-Shop with the NOVA template is quick to set up. Custom designs, fast campaigns and strong Core Web Vitals, however, usually require child template development, plugin coordination and a service partner for changes. A custom build with Next.js or Nuxt on top of JTL-Wawi needs its own development team and a self-built integration layer. Laioutr closes this gap.
JTL-Wawi stays, the frontend gets modern
No ERP switch, no big-bang replatforming. The frontend is renewed while JTL processes for warehouse, shipping and marketplaces stay in place.
100% API-driven, JTL-Wawi stays the source of truth
Product data and prices are not copied into a second system. They come through the JTL API, and JTL-Wawi remains the single source of truth.
Lighthouse 100 from day 1
Performance is not patched in later with plugins, it is built into the component stack: server-side rendering, edge delivery and optimized images. Core Web Vitals by default.
Visual page builder
Marketing builds landing pages independently, developers extend components or build new ones. Both work on the same platform without blocking each other and without a ticket to the service partner.
Multi-brand and multi-market
One platform for multiple brands, countries and languages, with localized layouts, currencies and content. International scaling without a new frontend project per market.
WCAG 3.0 and BFSG ready
Accessibility, GDPR and the German Accessibility Strengthening Act (BFSG) are built into the component standard. EU server location, German-speaking support, EU standard contract.
USE CASES
What gets built with Laioutr for JTL, from campaign sprint to multi-brand setup
Laioutr is made for storefronts that change regularly, from the seasonal landing page to a complete headless storefront on JTL-Wawi.
Seasonal landing pages and campaigns
Black Friday, sales, product launches: campaign pages are built by the marketing team, without template changes and without waiting in an agency queue.
International storefronts
One JTL-Wawi, multiple storefronts. Languages, currencies, layouts and assortments can be managed per market.
Product detail pages without template constraints
Product detail pages that fit the assortment instead of the template: with bundles, configurators, reviews and rich content.
Content-commerce hybrid
Magazine content, buying guides and product listings on one platform, with one URL structure and a shared performance foundation.
B2B portals on JTL-Wawi
Customer-group-specific assortments and content, restricted visibility and dedicated portal areas, with JTL-Wawi as the data foundation.
Fast A/B tests without a dev backlog
Layout variants, hero tests and sorting experiments run directly in Studio, without a code deploy.
Laioutr vs. JTL-Shop
Headless frontend or JTL-Shop template: the comparison
JTL-Shop is JTL's free shop software, tightly integrated with JTL-Wawi and quickly ready to use with the NOVA template. For standard requirements that is a solid start. Laioutr is a Frontend Management Platform with a visual page builder, a component library and integrated hosting. Teams that want to steer design, campaigns and performance without template development, and keep other backends open, move faster with Laioutr.
Compare differences | Laioutr DXP | JTL-Shop 5 + NOVA |
|---|---|---|
Builder & Komponenten Was im Standard enthalten ist und was individuell entwickelt werden muss. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Vorschau, komponentenbasiert | OnPage Composer An Template und Shop-Struktur gebunden |
E-Commerce-Komponenten Vorgefertigte UI-Bausteine für Storefronts, Produkt- und Landingpages. | 70+ Komponenten Design-Token-basiert, anpassbar | NOVA-Template + Plugins Erweiterung über Child-Template und Extension Store |
Blueprints & Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Branchen-Blueprints Sofort einsatzbereit, voll erweiterbar | NOVA und Dritt-Templates Individuelles Design per Child-Template |
Hosting & Betrieb Wo das Frontend ausgeliefert wird und wer Updates und Sicherheit verantwortet. | Global CDN inklusive Laioutr Cloud, kein separater Deploy | Eigenes Hosting Server, Updates und Sicherheit beim Händler oder Servicepartner |
Architektur & Compliance Wie flexibel die Plattform ist und was regulatorisch mitgeliefert wird. | ||
Backend-Flexibilität Welche Warenwirtschafts- und Commerce-Backends sich anbinden lassen. | Multi-Backend JTL, Shopify, Shopware, commercetools und 50+ weitere | Nur JTL-Wawi Abgleich über den JTL-Wawi-Sync |
Performance / Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Manuelles Tuning Abhängig von Template, Plugins und Hosting |
Barrierefreiheit (WCAG 3.0 / BFSG) Konformität mit dem Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Prüfung von Template und Plugins nötig |
Datenschutz & Serverstandort Wo Daten verarbeitet werden und welche EU-Verträge gelten. | EU / Deutschland EU-Standardvertrag, deutschsprachiger Support | Abhängig vom Hosting Serverstandort und AV-Vertrag je Hoster |
Team & Wirtschaftlichkeit Wer mit der Plattform produktiv arbeitet und was sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Mittel bis hoch PHP, Smarty, Child-Templates, Plugin-System |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer individuellen Storefront. | Wochen Mit Blueprints und UI-Bibliothek | Schnell im Standard Individuelles Design verlängert das Projekt deutlich |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer dafür nötig ist. | Cross-funktional Marketing, Design und Dev gemeinsam | Servicepartner-getrieben Anpassungen meist über JTL-Agentur |
Preismodell Wie sich Kosten zusammensetzen: Software plus Betrieb plus Entwicklung. | SaaS (planbar) Transparente Pläne, Hosting inklusive Preise ansehen | Software kostenlos Hosting, Plugins und Servicepartner on top |
All information is based on publicly available sources, conversations with e-commerce merchants in the DACH region and our own platform tests. As of September 2026. JTL-Shop features may have evolved since.
Laioutr vs. JTL-Shop
When JTL-Shop is the right choice
The assortment is manageable, the NOVA template covers most design and feature needs, frontend changes are rare, and a JTL service partner takes care of hosting, updates and customizations.
Laioutr vs. JTL-Shop
When Laioutr is the right choice
The storefront needs to be fast and distinctive, marketing should build pages independently, multiple brands or markets are planned, and adding another backend later should not mean a new frontend. JTL-Wawi remains the ERP throughout.
UI PREVIEW
Page types for a JTL frontend with Laioutr
Product launch pages, home pages, product detail pages, product listing pages, sale pages, blogs, content pages and more.
Partner network
Agencies building frontends with Laioutr
Our partners support e-commerce frontends built on Laioutr from concept to go-live.
FAQ
FAQ about headless frontends for JTL
Strategy call
Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de