Unlock limitless creativity and commerce performance with Laioutr
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5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
100% Match
What does headless mean for Sana Commerce?
Sana Commerce Cloud is B2B-first and integrated directly with your ERP (SAP or Microsoft Dynamics), without middleware: prices, stock, customer and order data come in real time from the ERP as the single source of truth. Headless here means: you build the frontend, everything your customers see, freely on top of the Sana Commerce API, without being tied to the standard web shop and with full performance control, while the ERP integration stays untouched.
1. The backend stays Sana Commerce
Sana Commerce remains the ERP-integrated commerce layer and delivers real-time prices, stock, contract prices, orders, and checkout directly from SAP or Microsoft Dynamics. You use the Sana admin and the familiar business tools unchanged, with all your established workflows and add-ons.
2. The frontend is chosen
You've got four options: keep the standard Sana web shop, use a partner/community frontend with a Sana connection, go custom (Next.js or Nuxt), or use a Frontend Management Platform like Laioutr. Each option comes with its own pros and cons.
3. Data flows through the Sana Commerce API in real time
No duplicated data, no sync conflicts. Laioutr talks directly to the Sana Commerce API, which in turn reads live from the ERP, including customer-group-specific contract prices, real-time stock, and B2B workflows.
Benefits
What frontend options do you have for Sana Commerce?
Sana Commerce is API-first and delivers the building blocks with a configurable standard web shop and the Sana Commerce API, but the standard web shop is optimized for ERP-integrated B2B commerce, not for a freely composable, marketing-driven frontend. That puts the frontend question on the table for demanding Sana projects. Four options are established in the market.
1. Standard Sana web shop (default)
Sana's bundled, ERP-integrated web shop, configurable via the Sana admin. Strong in its out-of-the-box ERP integration and quick to go live for standard B2B, but with freely composable, marketing-driven frontends and pixel-level branding, the limits of the standard templating become noticeable. A sensible choice for classic B2B web shops.
2. Partner/community frontend with a Sana connection
Frontend layers implemented by partners or the community that decouple via the Sana Commerce API. Flexible, but not an official headless product from Sana and with an uneven level of support. A sensible choice if you have an implementation partner with the right expertise.
3. Custom Build (Next.js or Nuxt)
Maximum control, maximum effort. A six- to twelve-month build phase and ongoing maintenance by an in-house React or Vue team that orchestrates the Sana Commerce API itself. A sensible choice if frontend engineering is your strategic core competency.
4. Laioutr DXP
A Frontend Management Platform with a visual builder, 70+ components, EU hosting, and multi-backend support. Fastest time-to-launch, lowest learning curve, backend optionality for the future. It makes sense if you want to go live fast, without a custom-build investment.
USE CASES
What you build with Laioutr for Sana Commerce
Laioutr is built for Sana Commerce setups that need to change fast and scale globally, without giving up the ERP integration. From a B2B self-service portal with real-time contract prices to a configurator-driven manufacturer frontend.
B2B self-service portals with real-time ERP data
Contract prices, real-time stock, order history, and re-order come live from the ERP via Sana. Laioutr renders these B2B features into performant, brand-consistent storefront components.
Multi-web-shop storefronts on a single Sana backend
Multiple web shops (brands, markets, sales channels) on a single Sana instance with standalone frontends, their own domains, their own brand identity. One component pool, multiple brand experiences.
Configurator-driven PDPs for manufacturers and distributors
Industrial goods, customization workflows, B2B specifications. Complex state management logic is handled at the Laioutr component level, Sana API calls stay cleanly separated, and the ERP remains the single source of truth.
International storefronts with a dedicated web shop per market
One Sana instance, many web shops. Languages, currencies, layouts, and assortments can be controlled per web shop, compatible with Sana's multi-web-shop concept and the ERP logic.
Replatforming the frontend without touching the ERP integration
An existing Sana web shop whose frontend needs a refresh, without touching the ERP integration or backend configuration. Phased migration, with a clear rollback plan.
Greenfield storefronts on new Sana projects
A new Sana project, a fresh start. With Laioutr themes and the UI library, you go live in weeks rather than investing months in a custom build.
Laioutr vs. custom build for Sana Commerce
The honest comparison
Sana Commerce is API-first and delivers an ERP-integrated standard web shop, but no freely composable, marketing-driven headless frontend product for non-developers. The most common frontend decision for demanding storefronts is therefore: a custom build in Next.js or Nuxt, or a Frontend Management Platform like Laioutr. A custom build gives you maximum control but costs a six- to twelve-month build phase plus ongoing maintenance. Laioutr delivers Studio, 70+ components, and hosting in the plan, with full code extensibility for edge cases. Both work with Sana Commerce and its ERP integration.
Compare differences | Laioutr DXP | Custom Build (Next.js / Nuxt) |
|---|---|---|
Builder und Komponenten Was Sie aus der Box bekommen und was Sie selbst aufbauen müssen. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Eigenbau oder externes CMS |
E-Commerce-Komponenten Vorgefertigte UI-Bausteine für Storefronts, Produkt- und Landingpages. | 70+ Komponenten Design-Token-basiert, anpassbar | Selbst aufbauen Komplette UI-Bibliothek selbst entwickeln |
Themes und Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Greenfield Designsystem komplett selbst aufbauen |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Selbst hosten Vercel, AWS, eigene Infrastruktur |
Architektur und Compliance Wie flexibel die Plattform ist und was Sie regulatorisch mitbekommen. | ||
Backend-Flexibilität Welche E-Commerce-Backends sich anbinden lassen. | Multi-Backend Sana Commerce, commercetools, Shopware, Shopify | Backend-spezifisch Code an Sana Commerce API gebunden, Wechsel teuer |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Manuelles Tuning Performance-Engineering durch Team |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Datenschutz und Serverstandort Wo Daten verarbeitet werden und welche EU-Verträge gelten. | EU und Deutschland EU-Standardvertrag, deutschsprachiger Support | Hosting-abhängig Je nachdem, wo Sie deployen |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Hoch React/Vue plus Sana Commerce API plus ERP-Logik |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Storefront. | Wochen Mit Themes und UI-Bibliothek | Monate Sechs- bis zwölfmonatige Build-Phase |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Design und Dev gemeinsam | Engineering-only Drei plus React- oder Vue-Engineers |
Preismodell Wie sich Kosten zusammensetzen, Software plus Betrieb plus Entwicklung. | SaaS (planbar) Transparente Pläne, Hosting inklusive Preise ansehen | Engineering-Kosten Build plus dauerhafte Wartung |
All information is based on publicly available sources, insights from sales conversations with DACH e-commerce brands, and our own platform testing. As of June 2026. Sana Commerce features may have evolved since.
Sana Commerce
When a custom build is the right choice
You have a dedicated React or Vue team with Sana and ERP experience, at least three engineers. You're building exactly one Sana storefront with extremely specialized requirements. Frontend engineering is your strategic core competency. Classic use case: a manufacturer with its own engineering team and a demand for pixel-level control.
LAIOUTR
When Laioutr is the right choice
You want weeks instead of months to go-live, you want marketing to build pages on its own, you serve multiple Sana web shops or brands, you want to keep your backend options open, and BFSG as well as WCAG 3.0 need to be solved without a separate audit, while the ERP integration stays untouched. Classic use case: a mid-market or enterprise B2B manufacturer on Sana that wants to scale without a double-digit engineering investment.
You don't have to do this alone. Our certified composable partners have delivered Sana Commerce frontend projects with Laioutr, from greenfield setups to web shop migrations.
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