Choosing a frontend for Sana Commerce is a deliberate decision. Sana Commerce is the ERP-integrated B2B commerce platform that reads pricing, inventory and orders directly from SAP ERP or Microsoft Dynamics 365. Sana is API-first and decouples frontend from backend over GraphQL, with a React SPA as the default frontend. Teams usually weigh three paths: use the default frontend, build a fully custom one on the GraphQL API, or put a Frontend Management Platform (FMP) like Laioutr on top. Here is the honest comparison.

The starting point

Because Sana Commerce is headless and exposes its GraphQL API, the backend stays the source of truth for catalog, pricing and orders, and the frontend layer is genuinely yours to choose. The default option is React SPA.

Option 1: the default frontend

Staying on React SPA is the path of least initial resistance. The trade-off is that customization and ongoing maintenance, performance budgets and accessibility remain your team's responsibility, and marketing changes typically require engineering.

Option 2: a fully custom build

A bespoke frontend on the GraphQL API gives maximum control. The cost is a multi-month build, a dedicated frontend team and permanent ownership of hosting, upgrades, Core Web Vitals and accessibility. It makes sense when frontend engineering is a strategic core capability.

Option 3: Laioutr FMP on the GraphQL API

Laioutr sits as a frontend layer on the existing GraphQL API. The Sana Commerce backend stays untouched. You get a visual editor, more than 70 prebuilt commerce components, EU hosting and a Lighthouse 100 target, with marketing teams composing pages and campaigns without engineering tickets and WCAG 3.0 and BFSG as a platform baseline.

Side-by-side

• Time-to-launch: default and custom = weeks to months of engineering; Laioutr = weeks
• Year-1 TCO: default and custom = engineering-heavy; Laioutr = predictable subscription
• Maintenance: default and custom = your team; Laioutr = platform-operated
• Accessibility: default and custom = your responsibility; Laioutr = WCAG 3.0 and BFSG in the standard
• Backend optionality: custom = locked to Sana Commerce; Laioutr = backend-agnostic across Sana Commerce, commercetools, Shopify and more

When each option wins

The default frontend or a custom build wins when you have a strong engineering team and pixel-level control is a strategic priority. Laioutr wins when you want weeks to go-live, marketing autonomy and built-in EU compliance on top of Sana Commerce.

FAQ

Does Laioutr replace the Sana Commerce frontend?

It is an alternative frontend layer on the same GraphQL API. Keep the default, or use Laioutr for faster time-to-launch and no-code page composition.

Does the Sana Commerce backend change?

No. Laioutr consumes the GraphQL API. Catalog, pricing and order logic stay in Sana Commerce. See the Sana Commerce pillar page.

How does pricing compare to building it ourselves?

Total cost of ownership is typically lower because hosting, components and the editor are included. See pricing or book a strategy call.

More on Laioutr: Personalization.

Related reading: Headless Frontend Options for BigCommerce Compared and Headless Frontend Options for Pimcore Compared.