trbo

About

trbo is the leading provider of dynamic onsite personalization, optimization and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools. trbo empowers website operators to deliver the right message to the right customer at the right time. trbo's dynamic onsite personalization platform analyzes user behavior using 50+ data points and interfaces with other tools such as CRM, ESP and tracking systems. Through a simple self-service platform, trbo users can create customized website content, deliver personalized recommendations, and monitor the success of their efforts through A/B and multivariant testing.

Leading global brands across all industries such as L'Oréal, STIHL, Schiesser, hagebau, Kapten and Son, and XXXLutz rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl and is headquartered in Munich, Germany, with a US office in Miami, Florida.

Services

trbo delivers a unified suite for onsite personalization, A/B and multivariate testing, product recommendations, and conversion optimization — all driven by a real-time, AI-based decisioning engine. The platform covers personalized layers, overlays and content blocks, behavioural targeting, recommendation logic across the funnel, and continuous experimentation to lift conversion and average order value. For merchants running a composable frontend with Laioutr, trbo integrates as the personalization and optimization layer — feeding real-time, behaviour-driven content and recommendations into the Laioutr storefront via API, so individualised experiences render natively in the frontend without compromising the headless architecture.