Laioutr is your frontend platform: you build variants from reusable building blocks, test them against each other, and roll out the winners — without a developer ticket for every hypothesis. Testing faster means learning faster.
Laioutr is your frontend platform: you build variants from reusable building blocks, test them against each other, and roll out the winners — without a developer ticket for every hypothesis. Testing faster means learning faster.
Form a hypothesis
Define the goal and metric — what do you want to improve?
Build the variant
Compose an alternative from building blocks, visually and fast.
Run the A/B test
Split traffic and test the variants against each other in the real context.
Roll out the winner
Publish the best variant — and start the next hypothesis.
No. You build variants and set up tests yourself — visually in the live storefront. The team provides the building blocks; testing and rollout you do without a ticket.
In minutes to hours: compose a variant from building blocks, set the traffic split, launch the test. Iterations take hours instead of sprints.
Yes. You serve content, offers, and pages by audience — right from the editor, without a separate personalization tool.
Fast pages reduce bounces and lift conversion. Core Web Vitals, SSR, and lean delivery are built in — without you having to worry about the technology.
Through test analysis and connected analytics, you see which variant wins — and roll it out with a single click.
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de