A PIM system (Product Information Management) manages product information centrally: attributes, descriptions, variants, media, and translations - as a reliable single source of truth for all channels. It maintains the data, but doesn't deliver a storefront frontend itself.
That's exactly where Laioutr comes in: as an API-first frontend that connects your PIM and serves product content in a fast, on-brand storefront - across web, app, and further channels.
We connect to leading PIM systems
Definition
What is a PIM system?
(And how Laioutr fits in)
Integration
Connects to your PIM
Laioutr connects Akeneo, Pimcore, or your custom PIM via REST and GraphQL APIs. Product attributes, variants, media assets, and translations come straight from the system that maintains them.
No export-import ping-pong, no data copy - a frontend that renders your PIM's product information at runtime.
Product experience
Rich product pages straight from the PIM
Attributes, spec tables, variant matrices, and media galleries: Laioutr turns your PIM data into complete, high-converting product pages - without editors maintaining content twice.
Update an attribute in the PIM, and it's instantly visible in the storefront.
A complement, not a replacement
Laioutr doesn't replace your PIM - it makes it visible
Laioutr is not a PIM and doesn't aim to replace one. It's the presentation and commerce layer that makes your product information tangible for customers - within the composable stack, alongside the commerce engine, ERP, and OMS.
Your PIM owns the product data, Laioutr turns it into high-converting storefronts.
✅ GDPR-compliant
GDPR-compliant with hosting in Europe
Built for German and European teams: Laioutr is a GDPR-compliant frontend platform hosted in Europe. No data detours, clear data processing, EU data centers.
That way, your composable stack - from PIM to frontend - stays GDPR-compliant, in line with the requirements of public bodies and enterprises.
A PIM system (Product Information Management) manages product information centrally - attributes, descriptions, variants, media, and translations - as a single source of truth for all channels. Laioutr delivers the frontend that connects to your PIM via APIs.
Laioutr connects to your PIM via REST and GraphQL APIs. Attributes, variants, and media are fetched at runtime and displayed on the product pages - without maintaining data twice. Existing Akeneo or Pimcore interfaces can be connected.
An api-first headless PIM makes product data available exclusively via APIs, instead of being coupled to a fixed frontend. In the composable commerce stack, the PIM delivers the product data, Laioutr the frontend that serves it.
No. Laioutr is not a PIM and doesn't replace one. It complements your PIM as a frontend layer: your PIM keeps maintaining the product data, Laioutr turns it into fast, consistent product pages - without replatforming.
A PIM manages product information for marketing and the channels (attributes, media, translations); an ERP drives operational resources such as stock, prices, and orders. Laioutr is the frontend layer that connects to both.
Strategy call
Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de