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Automotive & Mobility

Brand site and configurator in one frontend

Your brand world, your configurator and your dealer locator run on separate systems today. Laioutr sits on top as the frontend layer and pulls model data, media and configuration logic together through apps. Marketing builds campaigns and model launches with the same component library as the rest of the site.
Brand site and configurator in one frontend

How OEM brand websites & configurators companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in OEM brand websites & configurators

An OEM site rarely sells directly. It carries the visitor from the brand promise to the model page, into the configurator and on to a dealer or a test drive request.

That path usually breaks at the system boundaries. The configurator is its own application, model data lives in a PIM and in price lists, and the campaign page waits for the next release.

  • The configurator feels bolted on

    The configurator sits in a separate application with its own layout. For the visitor, the jump from the model page feels like switching to another site.

  • Every market rebuilds its own blocks

    National organizations rebuild pages because the components they need do not exist. The same model page ends up looking different in every country.

  • Model launches depend on the release plan

    At launch, pages, media and spec sheets have to go live together. When content lives in code, the deployment date decides when the campaign starts.

  • Spec sheets age quickly

    Consumption figures, trim levels and price lists change constantly. Every value maintained by hand in the frontend drifts away from the source of record.
Model world

From the brand story into the configurator

Model page, trim comparison and configurator belong to one journey. Laioutr renders them from the same model data and in the same layout.

Trim levels, engines and consumption figures come from the PIM or product database. Change a value there and it changes on every page that shows it.

Configuration logic stays in your system while the interface comes from the component library. Moving from the model page into the configurator stays one step inside the same site.

A finished configuration leads into the dealer locator, a test drive request or a quote request. The configuration travels along as data instead of being entered again.

Built with
Markets

One brand site, many countries

Markets need their own prices, copy and mandatory disclosures, but the same brand.

Each market is a variant of the same storefront. Central decisions apply everywhere at once, and local teams still own their content.

Hero, model tile, trim comparison and spec sheet block live centrally. A new country launches with those blocks instead of a local rebuild.

Renderings, photos and video come from your DAM and get delivered through the image CDN at the right size. Approvals stay in the tool that runs them today.

Built with
Campaigns

Model launches without the deploy calendar

A launch needs speed in the frontend, not a seat on the release train.

Marketing builds teaser pages, pre order flows and launch pages from existing blocks. Launch dates no longer sit in the developer backlog.

Renderings and video are the heart of a model page and the biggest load time risk at the same time. Edge delivery and the image CDN keep the page quick even with long image sequences.

Every model and trim page gets its own meta data and structured data. New models are indexable as soon as the page exists.

Built with
Integration

Connects with your existing systems

  • configuratorware
  • Magnolia
  • Akeneo
  • Bynder
  • Usercentrics
  • Laioutr SEO

Your systems of record stay untouched. Product data often lives in Pimcore, while accessories and parts run on SAP Commerce Cloud or commercetools.

The configurator, your DAM, CRM and consent tool attach as apps from the App Store to the same frontend.

Get started faster

With templates for your industry

Resources for OEM brand websites & configurators

Frequently asked questions about Laioutr for OEM brand websites & configurators

No. The configuration logic stays in your system. Laioutr renders the interface in your brand layout and connects the configurator through an app.

Through the connection to your PIM or product database. Trim levels, engines and consumption figures then sit in the frontend as structured data any component can use.

Migrations to Laioutr take under 14 days in the median. Blueprints and UI growth kits give you a starting point instead of a blank page.

Yes. Every market works in the visual editor with the central component library. Time to launch for landing pages drops by around 65%.

Every market uses the same building blocks. A change to one component applies in each variant, so nobody has to rebuild a page locally.

Test drive and quote requests run as forms in the frontend and hand the configuration and the chosen dealer to your CRM or dealer system.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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