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E-Commerce

One frontend for your dealers and your direct customers

In wholesale and manufacturer direct sales, regular buyers arrive with their own terms and article numbers, while new customers are still working out the range. Laioutr is the frontend layer on top of your shop system, your ERP and your PIM: prices, assortments and stock stay where they are maintained, and your team builds the pages around them in a visual editor. The dealer portal and the open catalog run as one storefront instead of two projects.
One frontend for your dealers and your direct customers

How B2B Wholesale & Manufacturer Direct Sales companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in B2B Wholesale & Manufacturer Direct Sales

B2B buyers rarely order on impulse. Article numbers, terms and lead times are known quantities, and the portal is expected to know them too. At the same time, direct sales are supposed to grow without cutting out the dealer channel.

Both meet in the frontend. That is where a reorder either goes through without a phone call, and where a new customer either reaches a quote request or leaves.

  • Prices and assortments per customer

    Contracts, volume tiers and customer-specific assortments live in the ERP or the shop system. The frontend often shows a shortened version, so sales answers questions instead of taking orders.

  • Self-service that stops at the login

    Reorders, quotes and approvals still run on phone, email and PDF. The portal shows products, but it takes no work off the sales desk.

  • Product data from several systems

    Technical attributes come from the PIM, stock and lead times from the ERP, prices from the shop system. Every additional connection turns into its own frontend project.

  • Campaigns at backlog speed

    Trade show pages, promotions and new product lines all need pages of their own. When each one is a developer ticket, the backlog decides when you sell.
Dealer portal

Dealers and direct customers in one storefront

Logged-in dealers see their terms and their released assortment, open visitors see the catalog. Both are views of the same storefront, not two projects.

Prices, volume tiers and released assortments come from your shop system or ERP and are rendered per account. They stay maintained where they belong.

Buyers who know their article numbers order through quick entry instead of the category tree. Past orders and saved lists are the entry point into the next one.

Line items that need explanation run as a request instead of a direct purchase. The request lands in the system your sales team already works in.

Built with
Product data

Technical data that leads to an order

In B2B, data sheets, variants and accessories decide the purchase. They come from PIM and ERP and sit in the same frontend as content and campaigns.

Attributes, variants and availability connect through apps and render in the same components. Another source is another connection, not another frontend.

Data sheets, certificates, assembly instructions and spare part lists sit on the product and the category instead of in a separate download area.

Additional countries run as variants of one storefront, with their own prices, languages and assortments from your systems.

Built with
Visibility & speed

Found by search engines and by article number

B2B research starts in a search engine and ends in the portal search. Both have to find the same product, fast and on any device.

Article numbers and technical attributes belong in the portal search. You connect the search you already run, or one from the App Store.

Pages and images are delivered from the edge with an image CDN. That pays off on long catalog pages and for buyers searching from the warehouse floor.

Trade show pages, promotions and new product lines are built by marketing in the visual editor from the components you already have.

Built with
Integration

Connects with your existing systems

  • Shopware
  • OroCommerce
  • Akeneo
  • Fact Finder
  • Proclane
  • Usercentrics

B2B sellers usually run a shop system such as Shopware, SAP Commerce Cloud, OroCommerce or Intershop, next to an ERP, a PIM and a search. Laioutr sits on top of them as the frontend layer: the systems stay where they are, and you connect the ones you actually work with through apps from the App Store.

Get started faster

With templates for your industry

Resources for B2B Wholesale & Manufacturer Direct Sales

Frequently asked questions about Laioutr for B2B Wholesale & Manufacturer Direct Sales

No. Laioutr is the frontend layer on top of your existing systems. Catalog, prices, stock and order logic stay where they are maintained today.

Through the connection to your shop system or ERP. The frontend shows each logged-in account the terms your backend returns.

Yes. The open catalog and the logged-in portal are views of the same storefront. What a visitor sees depends on whether and as whom they are signed in.

Yes. You can run the catalog with requests and quotes and add purchasing later, without rebuilding the frontend.

In the median, a migration to Laioutr takes under 14 days. How long it takes for you depends mostly on the number of connections and markets.

Marketing and inside sales, in the visual editor, with around 65% shorter time-to-launch for landing pages.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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