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E-Commerce

Every brand gets its own storefront. One frontend runs them all.

Multi-brand retailers need every brand to look and sell like its own, while markets, languages and campaigns multiply. Laioutr is the frontend layer on top of your existing commerce backend: the brands share components, data connections and hosting, and each keeps its own design, content and domain. New brands and markets launch as configuration instead of another project.
Every brand gets its own storefront. One frontend runs them all.

How B2C Multi-Brand companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in B2C Multi-Brand

A brand portfolio rarely grows in one piece. Brands arrive through acquisitions or launches, each with its own shop, its own agency and its own release calendar. The result is several storefronts solving the same problems in parallel, while catalog, markets and campaign pace keep growing.

The pressure sits in the frontend. That is where brand identity, SEO, load time and conversion are decided, and where every additional storefront adds cost.

  • One storefront project per brand

    Every brand runs its own theme or storefront project. Fixes, features and security updates are built several times, and the brands drift apart in quality.

  • Brand identity against shared standards

    Brands need their own look, tone and assortment logic. A shared platform must not press them into one template, and a separate platform per brand costs too much.

  • Markets waiting for the translation backlog

    Every new market multiplies content, translations and price logic. Smaller markets wait for the translation backlog instead of moving with the season.

  • Campaign pace set by developer tickets

    Seasonal campaigns, drops and sales need landing pages per brand and market. When every page goes through a ticket, the backlog sets the calendar.
Brand portfolio

One frontend, every brand its own storefront

All brands run on the same components and the same frontend layer. What makes a brand its own lives in configuration: theme, content, navigation and domain.

Colors, typography, spacing and component variants are set per brand. A fix in the shared component library reaches every brand at once.

Every brand keeps its own domain, SEO setup and tracking, while hosting, deployment and monitoring run once for the whole portfolio.

A new brand starts from the existing components and page types instead of a new project. The effort goes into the brand, not into rebuilding a shop.

Built with
Markets & languages

Markets and languages that keep pace

Languages, prices and assortments per market run as variants of one storefront, not as copies you have to keep in sync.

Language versions share structure and components. You maintain content per locale in the same editor, and a change reaches every market it applies to.

Each market reads its own prices, currencies and assortment from the commerce backend. The frontend shows the right variant without separate storefront projects.

Copy and images can be generated directly in the page, so smaller markets no longer wait for a translation backlog.

SportSpar runs seven languages across six countries as one storefront on Shopify, with copy and images generated inside the platform.
SportSpar
Read the story
Built with
Performance & SEO

Fast pages that rank across a large catalog

In multi-brand retail, organic traffic and paid performance decide the margin. Page types hold across the whole catalog, and pages are served from the edge.

Category pages, product listings and filters follow one structure per brand, built for search engines and AI answers instead of hand-built pages per campaign.

Pages and images are delivered from the edge with an image CDN, so every brand loads fast in every market.

Marketing builds campaign and landing pages per brand in the visual editor, without a developer ticket.

AMBIENDO put 84,000 SKUs into a category structure built for search, on top of its existing stack.
AMBIENDO
Read the story
Built with
Integration

Connects with your existing systems

  • Shopify
  • Commercetools
  • Scayle
  • Akeneo
  • Algolia
  • Dynamic Yield

Multi-brand retailers usually run one or more commerce backends such as Shopify, Shopware, commercetools, SCAYLE or Salesforce Commerce Cloud, next to a PIM, a search and a CMS. Laioutr sits on top of them as the frontend layer: the systems stay where they are, and every brand connects to the ones it needs through apps from the App Store.

Get started faster

With templates for your industry

  • Our UI Growth Kit for B2C

    The all-rounder for classic consumer shops: heroes, product sliders, content and conversion sections.
    View Growth Kit
  • Frontend Blueprints for E-Commerce

    Frontend Blueprints for E-Commerce

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for B2C Multi-Brand

Frequently asked questions about Laioutr for B2C Multi-Brand

Yes. Theme, content, navigation and domain are set per brand. The brands share components and the frontend layer, not their look.

No. Laioutr runs on top of your existing backend, whether that is Shopify, Shopware, commercetools or another system. Catalog, prices and checkout stay where they are.

Yes. Every brand connects to the systems it uses. One brand can run on Shopify and another on Shopware, both on the same frontend platform.

In the median, a migration to Laioutr takes under 14 days. The effort depends on how many brands, markets and integrations move at once.

A new market is a variant of the existing storefront. Language, currency, prices and assortment come from your systems, and you maintain content per locale in the editor.

Marketing and e-commerce teams, in the visual editor, with around 65% shorter time-to-launch for landing pages.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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