LoginGet started
E-Commerce

One experience for your stores, your shop and your services

Customers decide online and buy in the store, or the other way around. Laioutr is the frontend layer on top of your systems: shop system, merchandise management, store data, booking and ticketing all meet in one site. Store pages, promotions and campaigns are maintained by your team in the visual editor, without a separate project per channel.
One experience for your stores, your shop and your services

How Brick-and-Mortar Retail & Multi-Channel companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Brick-and-Mortar Retail & Multi-Channel

In retail with stores, the path to purchase runs through several stops: a search on the phone, a check on availability, the drive over, the conversation at the counter. Each stop hangs on a different system, and on the web they rarely meet.

The frontend is where that shows. It is where a customer finds out whether the opening hours are right, whether the product is in their store and whether this week's promotion also applies online.

  • The store barely appears online

    Local assortment, services and availability sit in the merchandise system, not on the page. Customers drive over and find a gap on the shelf.

  • One system per channel

    Shop, POS, store data, booking and ticketing have grown over years. Every channel has its own frontend, and customers notice the seams.

  • Weekly promotions waiting on developers

    Promotions, seasonal changes and regional offers arrive week after week. If each one needs a developer ticket, the promotion is over before the page is live.

  • Invisible in local search

    People searching nearby find portals and platforms instead of your store pages. Without a clean structure per location, local demand goes somewhere else.
Stores & channels

Every system, one visitor experience

Shop, store data, booking and ticketing connect through apps and render in one storefront. Customers see one site, not your system landscape.

Address, opening hours, services and contacts follow one page type per location. A new store is a new entry, not a new project.

Stock, pickup options and delivery times come from the systems that hold them and show up on the product and on the store page.

A visitor reads, books and buys on the same site, even when several systems are working behind it.

Karls brings Shopware, ticketing and hotel booking into one visitor experience instead of three separate systems.
Karls
Read the story
Built with
Promotions & regions

This week's offer online before the flyer lands

Promotion pages, seasonal changes and regional offers are built by marketing in the visual editor. The components are approved, the content changes.

Campaign and promotion pages are assembled from existing sections. The homepage is rebuilt for the season without a developer ticket.

Regional offers, notices and dates sit on the region or the location instead of on one shared page for everyone.

Web, store pages and campaigns live in the same interface. Whoever plans the promotion can publish it.

Built with
Speed & local visibility

Fast on a phone, findable nearby

The trip to a store usually starts on mobile. Pages come from the edge, images through an image CDN, and the structure is built for local search.

Pages and images are delivered from the edge. That counts exactly when someone is standing in the parking lot checking your opening hours.

Every store has its own page with structured data that search engines and AI answers can read.

Search and discovery connect as a product or an app, so the same assortment is found online and on site.

Built with
Integration

Connects with your existing systems

  • Shopware
  • Akeneo
  • Actindo
  • Yext
  • Fact Finder
  • Usercentrics

Retailers with stores usually sell on Shopware, Adobe Commerce, SAP Commerce Cloud or Salesforce Commerce Cloud, next to merchandise management, POS and store data.

Laioutr sits on top of them as the frontend layer. Booking, ticketing, search and consent come in through apps from the App Store, without replacing a single system.

Get started faster

With templates for your industry

  • Our UI Growth Kit for Multichannel Retail

    Sections for omnichannel retail: store locators, local availability and cross-channel journeys.
    View Growth Kit
  • Frontend Blueprints for E-Commerce

    Frontend Blueprints for E-Commerce

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for Brick-and-Mortar Retail & Multi-Channel

Frequently asked questions about Laioutr for Brick-and-Mortar Retail & Multi-Channel

No. Laioutr is the frontend layer on top of your systems. Stock, prices and orders stay where they run today.

From the system where you maintain it, through an app. If you have no such system, address, opening hours and services are maintained in the editor.

Yes. Shop, ticketing, booking and further systems run side by side and render in the same storefront.

Pages come from the edge, images through an image CDN. Median LCP is 1.2 s.

Your marketing team, in the visual editor, with around 65% shorter time-to-launch for landing pages.

Yes. Locations follow one page type. You maintain the content centrally, and the pages stay consistent with each other.

Book a demo mobile
Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

Book a demo
ImprintTerms of ServicePrivacy PolicyAccessibilityTrust Center