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E-Commerce

One storefront that tells your brand and sells it

D2C brands sell on story, look and trust in the product, not on the biggest catalog. Laioutr is the frontend layer on top of the systems you already run, from the shop system to the ERP, so content, products and campaigns come together in the same page. Drops, launches and new markets are built in the visual editor instead of a developer ticket.
One storefront that tells your brand and sells it

How D2C Brands & Vertical Brands companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in D2C Brands & Vertical Brands

Selling a brand direct means owning all of it: the first impression, the product page, the repeat purchase and the way you show up next to your retail partners. Most of the time that runs on a shop system, an ERP and a handful of tools that were never built for brand work.

What is missing is the layer in between. The frontend decides whether a campaign turns into a purchase, and whether an idea goes live this week or next month.

  • Brand site and shop live apart

    The story sits in the CMS, the product in the shop. Visitors jump between two worlds, and the team maintains every campaign twice.

  • Drops waiting on developer time

    Launches, collections and promotions need pages of their own, often at short notice. When every page is a ticket, the campaign misses its window.

  • Image-heavy pages that load slowly

    Brand pages live on large visuals and video. On mobile, extra load time costs reach, ranking and paid traffic.

  • Direct sales next to retail partners

    Your own shop is meant to grow without cutting out the partners who carry the brand. Both paths need room in the same site, on the same product data.
Brand storefront

Telling the story and selling on the same page

Story sections, product data and buying actions sit in one page instead of two systems. Underneath, the stack you already run stays in place.

Editorial sections, lookbooks and product components come from the same component library. A campaign page becomes a buying path without anyone building a template.

Shop system, ERP and tools stay where they are and connect through apps. Going live does not wait for a new backend first.

Partner and stockist pages sit in the same storefront as your own shop, on the same product data and in the same design.

Label the Cable starts selling direct on a new site while JTL stays in place as the ERP behind it.
Label the Cable
Read the story
Built with
Launches & campaigns

Drops and campaigns without a ticket

Landing pages, collection pages and promotions are built by your own team from approved components. The calendar follows the brand, not the backlog.

The UI growth kit for brands ships ready made sections for hero, story, product and newsletter. You arrange and fill them instead of building them.

Additional countries run as variants of the same storefront. Language, currency and assortment come from your systems, and you maintain content per locale.

Copy and image variants are created in the editor, so a campaign does not wait for the next photo shoot or translation round.

Built with
Performance & conversion

Fast pages that carry paid and organic

Image-heavy brand pages still have to be fast. Edge delivery and an image CDN are part of the platform instead of something you add later.

Images are delivered through an image CDN at the size the layout needs. Big visuals stay big without wrecking load time on mobile.

Product, collection and story pages follow one structure that search engines and AI answers can read, instead of hand-built one-offs.

Search, discovery and personalization connect as products or apps, so visitors coming from a campaign land on the product they came for.

Built with
Integration

Connects with your existing systems

  • Shopify
  • JTL
  • Klaviyo
  • Nosto
  • REVIEWS.io
  • Usercentrics

Brands going direct usually run on Shopify, Shopware or Adobe Commerce, and some start with no shop system at all and keep only their ERP, for example JTL. Laioutr sits on top as the frontend layer, and what you connect is your call, through apps from the App Store.

Get started faster

With templates for your industry

  • Our UI Growth Kit for Brands

    Brand and storytelling driven sections for manufacturers and brand sites.
    View Growth Kit
  • Frontend Blueprints for E-Commerce

    Frontend Blueprints for E-Commerce

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for D2C Brands & Vertical Brands

Frequently asked questions about Laioutr for D2C Brands & Vertical Brands

Not necessarily. You can start with the brand site and your ERP and connect a shop system later through an app, without rebuilding the frontend.

Yes. Laioutr is the frontend layer on top of your backend. Catalog, prices and checkout stay where they are today.

Direct sales and partner pages sit in the same storefront and work on the same product data. The second path does not need a second project.

Landing pages are assembled in the visual editor from existing components, with around 65% shorter time-to-launch.

Pages come from the edge, images through an image CDN. Median LCP is 1.2 s.

As variants of the same storefront. Language, currency and assortment come from your systems, and you maintain content per locale in the editor.

Book a demo mobile
Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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