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Financial Services & Insurance

Bank pages that carry from offer to login

Your site explains accounts, loans and securities and leads into the application or into online banking. Laioutr sits as the frontend layer on top of your core banking system, CMS and calculators, so marketing builds pages on its own. Compliance sees what is going live before it does.
Bank pages that carry from offer to login

How Bank marketing & brokerage frontends companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Bank marketing & brokerage frontends

At most banks there is a seam between the marketing site and the banking application: different layout, different navigation, different operations. That is exactly where prospects lose the thread.

Then there is the pace. Rates move, campaigns need to run quickly, and every change passes an approval workflow. When engineering time is required on top of that, the pace falls behind the market.

  • Campaigns wait for releases

    A landing page for a savings rate waits for the next release window. By the time it is live, the rate has moved again.

  • A seam before the application

    Product page, calculator and application come from different worlds. The switch looks like a change of system, and that is where prospects drop out.

  • Load time on the phone

    Tracking, calculator widgets and imagery add up. On a smartphone the product page takes longer than the visitor's patience.

  • Accessibility solved page by page

    Without shared components, contrast, focus and keyboard use get solved again on every page. Audits keep finding the same items.
Product journeys

From the rate comparison into the application

Accounts, loans, securities and pensions get the same page logic: what it does, what it costs, what it requires, what comes next. The entry into calculator and application sits in the flow of the page.

Interest rates, fees and terms come from the system where they are maintained. In the frontend they live in one place instead of five text blocks.

Budget, loan and savings plan calculators sit where the question comes up. The handoff into the application carries the entered values along.

The login sits in the same navigation and the same design as the rest of the site. The step does not feel like a different product.

Built with
Editing

Campaigns and rates at your own pace

Marketing builds landing pages, promotions and guides in the visual editor. Engineering works on connections, not on page layouts.

Promotions for savings rates, mortgages or a securities account transfer come out of existing sections. A campaign start no longer depends on the release plan.

Business, legal and compliance review the preview instead of a PDF. Your approval workflow stays yours and everyone works from the same view.

Branch pages, advisor contacts and regional promotions run as variants of the same structure. Central content stays central, local details stay local.

Built with
Performance

Fast pages, clean structure

Delivered from the edge, images through the image CDN, scripts through apps instead of copy and paste in a template.

Pages come out of the cache and images arrive at the right size. On mobile that is where the difference shows.

Product, guide and branch pages hang off one structure that produces sitemap, metadata and internal links.

The consent tool, analytics and tag management connect as apps. Scripts no longer end up in templates by hand.

Built with
Integration

Connects with your existing systems

  • Backbase
  • Magnolia
  • Usercentrics
  • Piwik PRO
  • Siteimprove
  • Laioutr SEO

Most of you run the core banking system, the securities platform and the application journey separately from the web, plus a CMS for guides and a consent tool. Laioutr connects them through apps from the App Store and delivers one frontend on top.

You do not need a commerce backend for this. Where a catalog system is in play, for a rewards program for example, it connects as an app in the same way.

Get started faster

With templates for your industry

  • Our UI Growth Kit for B2C

    The all-rounder for classic consumer shops: heroes, product sliders, content and conversion sections.
    View Growth Kit
  • Frontend Blueprints for Financial Services & Insurance

    Frontend Blueprints for Financial Services & Insurance

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for Bank marketing & brokerage frontends

Frequently asked questions about Laioutr for Bank marketing & brokerage frontends

No. Laioutr is the frontend layer. Rates, applications and accounts stay in your systems, and the frontend shows them and leads into them.

Median LCP is 1.2 s. Pages are delivered from the edge and images run through the image CDN.

Time to launch for landing pages drops by around 65%, because the sections are already there. For rate promotions that is the whole point.

Everyone reviews the same preview, and nothing publishes until you approve it. The workflow and its documentation stay in your hands.

Every page comes out of the same component library. What you solve once for contrast, focus and semantics applies to every page that uses those components.

Book a demo mobile
Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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