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Financial Services & Insurance

Compare, quote and apply on one fast page

On a comparison portal, load time decides whether someone waits for the result. Laioutr puts the frontend on top of your comparison engine, rate data and partner systems and delivers it from the edge. Result list, filters and the jump into the application flow all come from the same component library.
Compare, quote and apply on one fast page

How Comparison & brokerage portals companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Comparison & brokerage portals

A comparison portal lives on two things: current rate data and a path to purchase that loses nobody. Both depend on systems you do not run yourself.

As soon as new lines of business, new providers or new landing pages arrive, the frontend becomes the bottleneck. Every variant needs engineering time and every campaign waits.

  • The result list is the bottleneck

    Filters, sorting and result layout grew differently per line of business. Someone comparing motor and home sees two different portals.

  • Load time costs conversions

    Rate requests are slow enough on their own. When the frontend adds to that, people leave before the result arrives.

  • Rate data from many sources

    Premiums, features and availability come from providers, pools and your own engines. In the frontend it has to read like one data set.

  • Every new provider becomes a project

    Each partner brings its own interface and its own presentation requests. Without shared building blocks the work starts from scratch every time.
Comparison

Result lists that work the same everywhere

Result list, filters, detail view and side-by-side comparison are components, not a custom build per line of business. A new line takes the pattern and changes the fields.

Premium, deductible, coverage and provider sit in one filter pattern. What works for motor works the same way for home.

The handoff into the provider's application flow is part of the component. Parameters from the comparison travel with it instead of being typed again.

Premiums and features stay in your comparison engine. The frontend shows what the engine returns and keeps no copy of its own.

Built with
Editing

New lines and campaigns without a ticket

Your team builds line pages, guides and campaign landing pages in the visual editor. Engineering stays on the connections.

A campaign for one line of business comes out of existing sections. The structure is there, the content is editorial work.

Explainers on deductibles, switching deadlines or premium increases hang off the same structure as the comparison pages. Internal links come out of the model.

White label and partner sites run as variants of the same storefront. Colors and typography per brand, components for everyone.

Built with
Performance

Fast in the result and in search

Delivered from the edge, images through the image CDN. The time you save in the frontend stays available for the rate request.

Page shell, line content and guides come out of the cache. Only the rate request actually travels to the engine.

Line, provider and guide pages hang off a clean structure with sitemap and metadata. The portal stays findable without anyone patching HTML.

A/B tests run through connected tools on the same components. A variant of the result list is a configuration, not a fork.

Built with
Integration

Connects with your existing systems

  • Storyblok
  • Algolia
  • Cookiebot
  • Kameleoon
  • Google Tag Manager
  • Laioutr SEO

Most of you run your own comparison engine, take rate data from providers and pools, and use a CRM for leads and a CMS for guides. You connect those through apps from the App Store and the frontend stays one layer above them.

Where a marketplace or product catalog is part of the picture, we usually see commercetools or Spryker. Consent, analytics and testing sit alongside as their own apps.

Get started faster

With templates for your industry

  • Our UI Growth Kit for Marketplaces

    Sections for marketplaces and multi-vendor platforms.
    View Growth Kit
  • Frontend Blueprints for Financial Services & Insurance

    Frontend Blueprints for Financial Services & Insurance

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for Comparison & brokerage portals

Frequently asked questions about Laioutr for Comparison & brokerage portals

Yes. The engine stays where it is and returns the results. Laioutr provides the interface and passes the parameters into the application flow.

Median LCP is 1.2 s, because pages come from the edge and images run through the image CDN. That leaves more of the budget for the rate request.

Yes. Partner sites run as variants of the same storefront, with their own brand and their own content on the same components.

Time to launch for landing pages drops by around 65%, because the sections exist and only need content. For a campaign around switching deadlines that is exactly what counts.

Mandatory disclosures and documents come from the system where they are maintained and the frontend only displays them. Change them there and every page that references them changes with it.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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