Real Estate

Project sites ready for launch without a developer ticket

A development project has one fixed date: the sales launch. Laioutr gives your marketing team the blocks to build the project site, the unit finder and the floor plans. Phases, availability and construction updates stay in your hands afterwards.
Project sites ready for launch without a developer ticket

How Property developers & project developers companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Property developers & project developers

A project sells inside a window. What is online during that window decides how many inquiries and reservations you get.

The content exists: renderings, floor plans, specifications. It only has to reach a page quickly and look the same every time.

  • The sales launch waits on the agency

    The project is ready to sell, the website is not. Every project site is treated as a one off and blocks weeks.
  • Floor plans and renderings live in different places

    Images come from the architect, floor plans from the planner, copy from sales. The page shows whatever was available in time.
  • Every project gets its own template

    Layouts differ from project to project even though the content does not. Maintenance and design drift apart.
  • Renderings make the page heavy

    High resolution visuals and panoramas slow the entry down. Buyers leave before the unit finder is visible.
Project sites

Project site and unit finder from one kit

Every development project gets the same structure: location, architecture, unit overview, floor plan, contact. It is assembled in the visual editor.

Buyers filter units by rooms, size, floor and status. The status comes from your sales list, not from a PDF.

Each unit has its own page with floor plan, specification and inquiry form. The blocks are identical across projects.

Reservation requests, callback requests and appointment requests sit where the decision happens. The inquiry goes straight into your CRM.

Marketing

Phases and construction updates stay with your team

A project changes over years. Sales status, phases and photos from the site have to reach the page without a ticket.

All projects share the same sections and blocks. A new project starts from a blueprint instead of from zero.

Photos, milestones and dates are maintained by marketing in the same blocks. Buyers and prospects see the same status.

Each project can carry its own colors and typography and still belong to the same storefront. The blocks stay centrally maintained.

Inquiries

Fast pages that turn interest into an inquiry

Prospects arrive from ads, portals and search. The first seconds decide whether they ever see the unit finder.

Visuals and floor plans arrive at the size the device needs. The page is usable before the last image has loaded.

For ads, trade shows and newsletters you build separate entry pages from the same sections. The copy changes, the structure holds.

Titles, descriptions and structured data are maintained per project and location. People searching for the district find your project, not only the portal entry.

Integration

Connects with your existing systems

  • Storyblok
  • Bynder
  • ImageKit
  • Usercentrics
  • Laioutr Mailer
  • Laioutr SEO

Get started faster

With templates for your industry

Frequently asked questions about Laioutr for Property developers & project developers

A new project starts from a blueprint and the sections of your existing projects. For landing pages, time to launch drops by around 65%.

From the system where your sales team keeps the status, connected through an app. Reserved and sold units show up on the page without anyone updating a list.

Yes. Projects run as variants of one storefront and share the component library. Design and content stay independent per project.

It runs as another variant of the same storefront. A migration takes under 14 days in the median.

Marketing does. The asset library is connected as an app and the image CDN delivers every file at the size the device needs.

Yes. Images run through the CDN and pages come from the edge. The unit finder is usable before the last visual has loaded.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de