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Telecommunications

Device, plan and accessories in one order flow

A phone on a plan is not a normal product. Price, upfront payment, term and accessories depend on each other, and the data for that sits in your PIM, your commerce backend and your rating system. Laioutr turns it into one order flow without touching those systems.
Device, plan and accessories in one order flow

How Bundles, hardware sales & accessories companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Bundles, hardware sales & accessories

Hardware sells on choice and trust. Color, storage size, upfront payment and delivery time have to line up at a glance, or the customer buys the device at an electronics retailer instead.

Then there is the plan. A device in a bundle carries a different price than the device on its own, and a contract renewal carries yet another.

  • Bundle pricing needs explaining

    Upfront payment, monthly device charge and plan charge only add up to the real price together. Show that badly and you lose the sale in the cart.

  • Device data and variants

    Colors, storage sizes and specs come from the PIM and change with every model cycle. The frontend has to follow without being rebuilt.

  • Availability and delivery dates

    Pre-orders, delivery windows and store pickup decide the purchase. The same information has to appear on the product card, the detail page and the cart.

  • Accessories show up too late

    Cases, chargers and protection plans match the device but often appear only after checkout. Cross-selling belongs on the device flow, not in a separate category.
Device flow

From the device to the right bundle

Product card, variant picker and bundle configuration come out of one component library. The data comes from your PIM, your commerce backend and your rating system.

Color, storage and accessory options sit on the product page and switch without reloading everything. Images come per variant from the image CDN.

Upfront payment, monthly installment and plan share sit as separate fields on the card. Whatever the backend calculates is what the frontend shows, with no second pricing logic.

Existing customers see their upgrade offers in the same flow, with their own message and their own prices. The building blocks stay the same.

Built with
Assortment

New models and promos on launch day

Marketing creates launch pages, promotions and accessory worlds without engineering. The visual editor uses the same blocks as the device flow.

A model launch needs a page, a pre-order option and a message on the same day. That is editorial work, not a deployment.

Matching cases, chargers and protection plans appear on the product page and in the cart. The mapping comes from your data.

Your shop, partner offers and additional languages run as variants of one storefront. A change to a component lands in all of them.

Built with
Conversion

Fast pages, good search, fewer drop offs

Device imagery is heavy and decisions are made on phones. Pages are delivered from the edge, images run through an image CDN.

Every device image is cut and compressed per device. The product page stays fast even with a gallery and zoom.

Search and filters by brand, storage and price come from connected apps. The AI products for discovery add recommendations in context.

Reviews, delivery notes and return conditions sit where the decision is made. The content comes from the systems you already run.

Built with
Integration

Connects with your existing systems

  • Akeneo
  • Icecat
  • SAP Commerce Cloud
  • Fact Finder
  • Usercentrics
  • REVIEWS.io

A typical setup has a commerce backend such as Shopware, Adobe Commerce or SAP Commerce Cloud, plus a PIM for device data and the rating system for bundle pricing.

PIM, search, reviews and consent hang off the frontend as apps from the App Store. The rebuild touches the surface, not your backend.

Get started faster

With templates for your industry

  • Our UI Growth Kit for B2C

    The all-rounder for classic consumer shops: heroes, product sliders, content and conversion sections.
    View Growth Kit
  • Frontend Blueprints for Telecommunications

    Frontend Blueprints for Telecommunications

    Proven reference architectures and page blueprints that take typical B2B and D2C scenarios live in days instead of weeks.
    Discover Blueprints

Resources for Bundles, hardware sales & accessories

Frequently asked questions about Laioutr for Bundles, hardware sales & accessories

From your PIM. Colors, storage sizes and specs connect through an app and are rendered as variants in the frontend.

The pricing logic stays in the backend. The frontend shows upfront payment, monthly installment and plan share as separate fields instead of adding a second calculation.

No. Laioutr is the frontend layer on top of your existing commerce backend, PIM and rating system. The rebuild is the surface.

Images run through an image CDN and are cut per device, and pages are served from the edge. LCP is 1.2 s in the median.

Migrations take under 14 days in the median, because the frontend is composed from a component library. Your connections to PIM and commerce stay in place.

Yes, as long as your backend supports it. The frontend composes cart and checkout from building blocks while the logic stays in the backend.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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