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E-Commerce

One frontend for many sellers and a growing catalog

On a marketplace the catalog grows faster than anyone can build pages, and every seller wants to be visible. Laioutr is the frontend layer on top of your marketplace platform: categories, offers and seller profiles run as page types across the whole catalog. Curated worlds, campaigns and new markets are built by your team in the visual editor.
One frontend for many sellers and a growing catalog

How Marketplaces & Multi-Vendor Platforms companies grow with Laioutr

  • 1.2 s
    median LCP
  • < 14 days
    median migration time
  • ~65%
    shorter time-to-launch for landing pages

The challenges in Marketplaces & Multi-Vendor Platforms

A marketplace lives on breadth. Every new seller brings offers, images and data quality in different shape, and the number of pages grows with each onboarding.

The frontend has to carry that breadth: for buyers who want the right offer fast, for sellers who expect a decent presence, and for search engines that judge the long tail.

  • More pages than anyone can build by hand

    Categories, offers and seller pages keep appearing. Hand-built layouts never keep up with onboarding.

  • Finding instead of browsing

    Buyers arrive with a clear intent. If search, filters and sorting do not hold up, the next portal wins.

  • Sellers without a face of their own

    Sellers want a presence that fits their brand, the marketplace needs one consistent frame. Without a shared structure it ends in one-off builds.

  • Curated pages stuck in the backlog

    Seasons, deals and retail media placements need curated pages. When each one is a developer ticket, category management misses the moment.
Catalog & sellers

Categories, offers and sellers as page types

Instead of single pages you define page types that hold across the whole catalog. New categories and new sellers are data, not projects.

Category, listing and offer pages follow one structure. What you change on the template applies to every page of that type.

Every seller gets a profile page with their offers, ratings and information, in the layout of the marketplace.

Marketplace backend, search, ratings and payment providers connect through apps and render in the same components.

Built with
Curation & campaigns

Curated pages that category management builds itself

Curated pages are the difference between a catalog and a marketplace. They are assembled in the visual editor from approved components.

Season pages, deals and themed worlds are assembled by your team from existing sections and filled with offers from the catalog.

Placements for sellers and partners are components in the page layout instead of banners pasted on top.

Additional countries run as variants of the same storefront, with their own language, currency and offer pool.

Built with
Performance & long tail

Fast and findable down to the niche

In the long tail, load time and structure decide the traffic. Both come from the platform instead of from one-off optimizations.

Pages and images come from the edge with an image CDN, even as the catalog keeps growing.

Categories, offers and seller pages return clean structured data, so search engines and AI answers can place them.

Search and discovery connect as a product or an app, so buyers reach the right offer fast in a large assortment.

Built with
Integration

Connects with your existing systems

  • Spryker
  • VTEX
  • Algolia
  • RetailMediaTools
  • Bazaarvoice
  • Usercentrics

Marketplaces usually run on Spryker, VTEX, commercetools or Saleor, next to search, ratings and payment. Laioutr sits on top of them as the frontend layer: the platform stays where it is, and you connect what your marketplace needs through apps from the App Store.

Get started faster

With templates for your industry

Resources for Marketplaces & Multi-Vendor Platforms

Frequently asked questions about Laioutr for Marketplaces & Multi-Vendor Platforms

No. Laioutr is the frontend layer on top of it. Seller management, offers, commissions and payment flows stay in your platform.

Through the connection to your marketplace backend. Profiles, offers and ratings come from the system that holds them.

Yes. Seller profiles follow one page type, so each presence feels like its own and still fits the marketplace.

Through page types instead of single pages, and through delivery from the edge. Median LCP is 1.2 s.

Category management and marketing, in the visual editor, with around 65% shorter time-to-launch for landing pages.

Yes. Markets and languages are variants of one storefront, with their own content and their own offer logic from your backend.

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Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de

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